Bang & Olufsen today launched the largest BeoVision 7 HDTV yet available –55″ large. The set adds in 120 Hz motion refresh and a built-in Blu-ray player with digital surround sound. The new BeoVision 7 also features LED locally dimming backlighting, two three-way bass reflex speakers, six integrated 125W ICEpower amplifiers, a center speaker, and a motorized floor stand. The set can also be mounted. Color options available include black, blue, natural aluminum, dark grey and red.

What’s the damage? A whopping 18,700!