My interest has waned in steelbooks over the last few years the market has become saturated with mundane steelbooks following the same bland blueprint. Poster art on the front, character posing on the back, screengrab for the inside, rinse and repeat.
I don't buy as many as i used to, but this will be one i buy.
I've seen some of you go 'it's totally uncreative' which is embarrassing. It's like you've forgotten the meaning of the word, Creative is "relating to or involving the use of the imagination or original ideas to create something." This is exactly what this does.
The design's really clever. It's taken one of the most important premises of the film/character and turned it into a physical item. No it's not literally in the film, but it's a clever representation. it's taking a tiny item and seeing it from a new perspective. The entire steelbook is the sd card, the inside shows the inner workings of the s.d card and the back will be the back of an s.d card...also a steelbook isn't a bad representation of an sd card either.
This is much better than generic poster art, it's funny when they try and be creative, you folk label it as lazy. I'll tell you what lazy is, googling antman film posters, then slapping them ona steelbook and labelling it 'special'. I find it hilarious that you all want art like luke98 posted, that's lazy and generic as those images can be found within a minute of searching antman film poster.
not saying you can't like the generic poster art steelbooks, and i'm not saying the execution of this is flawless either. personally i want my collectible packaging for my films to be unique that requires effort and thought, not something i could find on google.
& I'm not the only one, the proof is in the pudding as they say, guardians of the galaxy was panned by many hi def ninja "specialists" yet it's one of the few genuinely sort after steelbooks launched since zavvi saturated the market.
I welcome original designs. they won't be to everyones taste, But that's definetly a good thing.