The Verge
Apple today revealed that overnight pre-orders for the iPhone 6 and iPhone 6 Plus set a new record, suggesting that consumers are indeed eager to get their hands on larger iPhones along with new features like Apple Pay, Apple's mobile payments platform. "Response to iPhone 6 and iPhone 6 Plus has been incredible with a record number of preorders overnight," an Apple spokesperson told Recode in a statement. That demand probably has something to do with the problems users experienced when trying to reserve an iPhone from Apple's web store last night. AT&T has also said it's seeing more demand at this early stage than it did for overnight pre-orders of the iPhone 5 and last year's iPhone 5S.
So that's positive news for Apple, though "overnight" is an awfully tiny sample size. It's too early to predict whether iPhone 6 will go on to break the company's previous opening weekend pre-order records. Apple typically issues a press release on the Monday after it begins taking orders to boast about good news. In 2012, for example, the company announced that iPhone 5 pre-orders surpassed the two million mark in just 24 hours. So if iPhone 6 and iPhone 6 Plus keep up this level of momentum, you can expect to hear more about it early next week. Both iPhones will be released on September 19th.
Apple today revealed that overnight pre-orders for the iPhone 6 and iPhone 6 Plus set a new record, suggesting that consumers are indeed eager to get their hands on larger iPhones along with new features like Apple Pay, Apple's mobile payments platform. "Response to iPhone 6 and iPhone 6 Plus has been incredible with a record number of preorders overnight," an Apple spokesperson told Recode in a statement. That demand probably has something to do with the problems users experienced when trying to reserve an iPhone from Apple's web store last night. AT&T has also said it's seeing more demand at this early stage than it did for overnight pre-orders of the iPhone 5 and last year's iPhone 5S.
So that's positive news for Apple, though "overnight" is an awfully tiny sample size. It's too early to predict whether iPhone 6 will go on to break the company's previous opening weekend pre-order records. Apple typically issues a press release on the Monday after it begins taking orders to boast about good news. In 2012, for example, the company announced that iPhone 5 pre-orders surpassed the two million mark in just 24 hours. So if iPhone 6 and iPhone 6 Plus keep up this level of momentum, you can expect to hear more about it early next week. Both iPhones will be released on September 19th.
