USA Best Buy becomes Amazon Third Party Seller

digitalbabe

Premium Supporter
Apr 12, 2009
42,350
USA
Per Twice News:

"
If you can’t beat ’em, join ’em.

Amazon and Best Buy announced they’re teaming up to bring Amazon’s next-gen Fire TVs to retail this summer. As part of this, Best Buy is joining Amazon as a third-party seller.

More than 10 4K and HD Fire TV Edition models from Toshiba and Insignia will launch this summer. Insignia is Best Buy’s private-label brand, and the Toshiba brand is controlled by Hisense.

In a statement, Amazon CEO Jeff Bezos cited the retailers’ “long history of working together” and said they’re taking the partnership to a new level.

Indeed, this is far from the first rodeo duet for the two retail giants. Best Buy has long sold Amazon’s Kindle, Fire and Alexa devices and already has a track record of dedicating sales-floor displays for its competitors’ products. The retailer also enables consumers to purchase select products via Amazon’s Alexa voice assistant.
 
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