Per Twice News:
"
If you can’t beat ’em, join ’em.
Amazon and Best Buy announced they’re teaming up to bring Amazon’s next-gen Fire TVs to retail this summer. As part of this, Best Buy is joining Amazon as a third-party seller.
More than 10 4K and HD Fire TV Edition models from Toshiba and Insignia will launch this summer. Insignia is Best Buy’s private-label brand, and the Toshiba brand is controlled by Hisense.
In a statement, Amazon CEO Jeff Bezos cited the retailers’ “long history of working together” and said they’re taking the partnership to a new level.
Indeed, this is far from the first rodeo duet for the two retail giants. Best Buy has long sold Amazon’s Kindle, Fire and Alexa devices and already has a track record of dedicating sales-floor displays for its competitors’ products. The retailer also enables consumers to purchase select products via Amazon’s Alexa voice assistant.
"
If you can’t beat ’em, join ’em.
Amazon and Best Buy announced they’re teaming up to bring Amazon’s next-gen Fire TVs to retail this summer. As part of this, Best Buy is joining Amazon as a third-party seller.
More than 10 4K and HD Fire TV Edition models from Toshiba and Insignia will launch this summer. Insignia is Best Buy’s private-label brand, and the Toshiba brand is controlled by Hisense.
In a statement, Amazon CEO Jeff Bezos cited the retailers’ “long history of working together” and said they’re taking the partnership to a new level.
Indeed, this is far from the first rodeo duet for the two retail giants. Best Buy has long sold Amazon’s Kindle, Fire and Alexa devices and already has a track record of dedicating sales-floor displays for its competitors’ products. The retailer also enables consumers to purchase select products via Amazon’s Alexa voice assistant.