How are Steelbooks chosen?

Jan 17, 2014
3
I mean what makes the studios decide to release films as steelbooks. I can understand current big hits like The Wolf Of Wall Street, but how do they choose the classic and retro films? Is it simply the popularity of the film, or do people have to start asking for a certain steelbook or what?
 
Check out the interview that was posted in the Zavvi retailer thread:

Also, I'm sure new transfers, anniversary editions, etc. have an influence as well (Taxi Driver for example released with the 4K re-master).

Cheers! Interesting read that. It's also good to hear he's pushing for two movies that I'd love to becomes steels; Dead mans shoes and Mean Streets.
 
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