Because PA is awesome and they didn't need to mention it. They mentioned just about everything else (which is a hell of lot of cool stuff) and they swiftly sold out of 4,000 steelbooks. That sticker is a nice surprise for those who actually supported this release.
The steelbook design didn't convince you?
The red-tinted PET slip didn't convince you?
Two cuts of the movie didn't convince you?
The fact this entire release was approved by and worked in conjunction with the director didn't convince you?
The sleek trading cards didn't convince you?
The super special *red* PA exclusive sticker didn't convince you?
Sorry buddy. I don't believe that that one little sticker would have made the difference between you buying and not buying. Sucks that you missed out, but it's a nice little surprise for those of us that did buy it.
I can't wait to receive the triple pack! It's awesome that they increased the amount of signature cards! I love PLAIN things!
You saw that he put a 'winky face' emoticon at the end right? As in he's joking.
Like the Joker would say... Why so serious?
LOL. Thanks, all you guys, for your comments. I enjoy reading the passion many have for the PA releases.
Haha, I said it half in jest, but did mean it.
1. I'm very picky now on new releases. I will buy a steelbook only if I like it enough.
2. I already have both the US and UK blu-rays of this movie. I was turned off by the excessive and prolonged violence.
3. I knew I could flip it for a profit but I didn't want to do that.
So I was trying to justify spending $50 (incl. shipping) for a steelbook of a movie that I already owned and did not like. (I must admit I did order the PET slip but it was for my buddy, not for myself, cuz I know PA follows this thread.
)
I decided against getting one for myself because:
a) the steelbook cover design is boring to me (yes, opinions differ)
b) the PET slip is nice but it's just fanciful, IMO. Yes, I like the bold black brush strokes of the title but this is a Korean movie, why emphasize the English title and leave the original language title cold?
c) booklet and four cards are standard fare now for exclusives costing mid-thirties; the PA sticker doesn't count much for me.
So I was looking for that little extra extra to justify the premium $40 price. Had I known about the Director's Signature sticker, or had the stylized title been in Korean, it would have tipped me over the fence. That little sticker does add to the visual appeal of the package.
Sorry for this lengthy discourse.
