Well, it sure looks like the mock-up apart from the real McCoy having a border.
Good to see nice bright colours with hopefully a full gloss finish and good to see that it's not a silver affair like the recent "Robot Overlords" which promised to be as colourful as this one (from the original mock-up with TBC artwork).
It's noted above that the robots are embossed and they do indeed LOOK like they are at the same level as the border and that they themselves are part of the border.
Can't tell if the title is de-bossed but suspect not.
EDIT: Maybe an owner of the Netherlands steelbook with the same front artwork will be kind enough let me know if that one is a gloss or matte steelbook and what is the 'bossing situation.
I do appreciate that the two are apparently different in other respects (based on pics of both actual items on HDN) - NL without border and without 'bossing (?) and the one above (U.K. ?) with border and with 'bossing.