Panasonic has opened the Panasonic Hollywood Laboratory Advanced Authoring Center or the PHL-AC. The center that will be located within Panasonic Hollywood Laboratory (PHL) in Universal City, CA, will accelerate 3D Full HD (3D FHD) Blu-ray Format establishment and development and will work directly with studios providing 3D title development services for ed FHD Blu-ray titles.

The PHL-AC will feature a Plasma 3D Full HD home theater system and a 3D-ready digital cinema projector (Theatrical Dolby 3D system) with a mind blowing 380-inch screen theater, yeah you are reading this correctly 380-inch!!! screen theater for 3D HD picture quality evaluation. This will also include a 3D ready MPEG-4 AVC High Profile encoder.

This was showcased at CES this year and made it’s world debut back at CEATEC 2008 in Japan.