Last month Star Wars Celebration wrapped up their 2025 show which for the second time ever, the first being in 2008, was held in Japan at the Makuhari Messe Convention Center in Chiba, Japan. After a year off from their 2023 Europe show this convention was unique as it was the second show in a row not held in the US.
Similar to other comic conventions Star Wars Celebration holds panels, screenings, other festivities, and an exhibit floor focused solely on the Star Wars fandom. Additionally, due to the fact Star Wars Celebration was reduced to three days, unlike other comic cons and even other Star Wars Celebrations, I did feel like this show was sufficiently low-key enough to get close to experiencing most of what was going on including seeing many of the panels I wanted to experience, experiencing the show floor, exhibits, dioramas, and the art show. Pin and swag collecting and trading even have their own strong presence at the show, though I do think pin trading was a bit diminished as compared to other years.
I’m going to keep my overall coverage of this year’s celebration on the lighter side this year. While the show floor is focused only on Star Wars products there were a wide variety of products to be seen and bought including apparel, figures, collectibles, jewelry, and even fragrances. The art show remains top notch with official commissioned pieces available only at the show. Another unique aspect is that unlike at other conventions where third-party items are allowed to be sold by exhibitors booths are strictly limited to officially licensed products which is why you won’t find any third party lightsaber companies exhibiting. So lets take a look at some amazing Star Wars products and related art out there.
As ever, while I encourage you to check out every company I covered since there are so many I’ve included a list of companies covered in this article; a quick ctrl+f will shoot you over to the relevant company:
Hasbro; LEGO; Jazwares; Hot Toys; Blitzway; eFX; RSVLTS; Royal Selangor; Citizen; K.Uno; LEGS Company; Proudmen; Samantha Thavasa; New Era; Tracul; Star Wars Celebration Official Art Show; Droidbuilders; Anime Area; Live Stage;
Hasbro
https://hasbropulse.com
Hasbro was back at celebration with an enormous display of Star Wars products including a wall of Black Series helmets and lightsabers. On display were a range of recent products and newly announced products as well as older Haslab offerings including Jabbas Barge and the Razorcrest.
Additionally Hasbro did have a sales portion to their booth and offered a Star Wars Visions Ronin and droid two-pack.
The LEGO Group
https://www.lego.com/en-us
LEGO was another familiar face on hand showcasing their latest releases in their Star Wars line. The booth sported displays of the new sets as well as many points of interaction including a build and display wall, a mural that was being built throughout the weekend, LEGO costumed figures for photo-ops, a speeder photo-op, and a mini-stage where interviews with master builders was held all weekend.
The LEGO booth also had a sales portion to their booth with various sets and an exlusisve 2×4 Star Wars Celebration plate.
Jazwares
https://www.jazwares.com/
Jazwares had a huge booth displaying nearly their entire line-up of Star Wars Micro Galaxy Squadron, ships. They also had a display of dioramas and a full size Vader costume.
Unfortunately due to licensing restrictions they were not authorized to sell in Japan however that did not stop the company from releasing an exclusive Star Wars Visions X-Wing Micro galaxy Squadron exclusives which was on sale at the Hot Toys booth!
Hot Toys
www.hottoys.com.hk
Which brings me to Hot Toys specializes in creating highly detailed collectible figures, toys, and accessories based on your favorite Star Wars Characters! Their booth presence at Star Wars Celebration cannot be understated as they took up a vast amount of space on the show floor. Aside from a near endless display of statues and other collectibles they were also one of the hottest booths at the show with an amazing string of exclusives for sale including sixth scale figures of Grogu, Masterpiece Darth Vader (Sith Apprentice), and a Masterpiece Stormtrooper (Cherry Blossom Version).
Blitzway
https://blitzway.com/
Blitzway is a Korean based figures company producing scaled figures and statues from a host of properties including DC, Marvel, Transformers, Mortal Kombat, John Wick, The Boys, and of course Star Wars. Their Obi-Wan Kenobi (Young and Old) and Anakin figures were truly stunning.
eFX Collectibles
https://efxcollectibles.com/
eFX creates the highest quality screen accurate limited-edition prop replicas and collectibles from across the galaxy. Along with lightsabers and helmets eFX produces replica ships and vehicles and other props.
RSVLTS
https://www.rsvlts.com/
I did a pretty elaborate write-up on RSVLTS recently and as I’ve covered them in the past I won’t go into a summary on RSVLTS as a brand but it was amazing to see the apparel company on hand with a host of exclusive designs all wrapped into an amazingly friendly atmosphere. The company also hosted a group photo and even a meet-up. Designs included a Bamboo shirt, an amazing Polo, a rocking Chewbacca-San Kunu, and a Bomber Jacket. Additionally, not only was the RSVLTS logo in a very familiar black and yellow color but the logo was in Japanese as well.
Royal Selangor
https://www.royalselangor.com
A company I was introduced to at Star Wars Celebration Royal Selangor is a world leader in pewter craftsmanship. The company which holds a Royal Warrant from the Sultan of Selangor had an amazing display of figures, busts, cups, and other accessories. A set of rebel and empire medallion pieces were part of the exclusives offered at the show.
Citizen
https://www.citizenwatch.com/us/en/
Citizen the watch company brought out a their collection of Star Wars themed watches which feature unique designs and packaging paying tribute to the iconic Star Wars series. Themes included fan favorite characters, locations, and scenes immortalized into the watches themselves.The company manufacturing in-house all their components from crafting individual watch components to final assembly.
K.UNO
https://www.k-uno.co.jp/overseas/
K.UNO has been around since 1961 and is the largest customized jewelry brand in Japan. They create the finest jewelry pieces and had a wide array of Star Wars pieces including rings, pendants, watches, and a tiny 1cm 24KT Gold Grogu.
LEGS Company
https://www.legs.co.jp/
LEGS Company, a marketing firm, teamed up to bring a host of limited edition oolong tea in Star Wars themed cans spanning Episodes 1-9 under the name “TAG LIVE LABEL.”
ProudMen
https://shop.proudmen.jp/
ProudMen is a grooming brand offering a range of deodorizing clothing fragrances and balms. For Celebration they took four of their scents and made limited edition Star Wars packaging of their products including a Luke (and R2-D2) Grooming Citrus, Darth Vader Luxury Oriental, Obi-Wan Kenobi Citrus Musk, and Yoda Green Wood.
Personally I was able to get bot the Yoda and the Darth Vader scent but kind of wish I had now gotten even more!
Samantha Thavasa
https://www.samantha.co.jp/group/
A Japanese brand that produces quality Made-in Japan bags, leather goods and jewelry. Made with local materials the Star Wars Collection featured bags with iconic poster art, a line of beaded lightsaber bracelets, and leather wallets.
New Era Star Wars Hats
As part of another booth there were some very unique Star Wars hats which were available ahead of the May 4th Celebrations.
Tracul
https://tracul.jp/
TRACUL is a combination of TRAditional crafts and manufacturing with the pop CULture from animation, sci-fi, and tokusatsu. Born ot of the convergence of Japanese manufacturing and pop culture the company takes the traditional crafts that have been handed down for hundreds of years and merges them with the many popular pop culture franchises. The art collection on display speaks for itself.
Star Wars Celebration Official Art Show
While there were art and artists that had booths on the exhibit floor one of the unique aspects of the show is the inclusion of the official art show where Lucasfilm hand selects artists to commission pieces for the show. The posters are printed as a limited edition run and feature the official show logo.
Droidbuilders
The droidbuilders area is a really unique experience on the show floor where fan built droids and sets are showcased throughout the weekend. There are also discussions and meet-ups of many fan groups as well.
Anime Area
A location of the exhibit floor that focused more on the anime side of the Star Wars Universe.
Star Wars Stage
The Star Wars Stage feature interviews and happenings all weekend long!
