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The mockup looks like a Steelbook
It looks like a metalpack, if you look at the spine you will see it's different to a Steelbook.
Maybe, its hard to tell on my phone. Usually on metal paks there is a visible split in the artwork on the spine since there is not a seperate piece of metal
Looks interesting, I think the magnet is lenticular.
So they're doing both steelbook and metalpak in Italy. Very interesting.