Cost of new dynamic PS3 themes outweighs profits

Apr 17, 2009
San Diego, CA
One of the biggest additions with the PlayStation 3’s firmware 3.0 is the new Dynamic Themes, a feature many of our readers have voiced concern over, mostly regarding its price point. One of the first developers to showcase the new themes, Q Games, which also helped create the new system, says it will likely not make any money by developing these new themes.

“Sony Computer Entertainment wanted to spice up the background a bit and static pictures just didn’t cut the mustard,” wrote Q-Games head Dylan Cuthbert on the PlayStation Blog. “So we collaborated with them to make a system where developers can display what they want and animate and move them around. This definitely adds a little life to the PS3’s background so be sure to try it out.”

Comments in his post echoed many comments in our articles about the new Dynamic Theme – many users feel $3 USD is a rip-off.

“Remember that we’ll be lucky to sell even a few thousand themes, and so the cost of developing the theme (3-4 weeks of coder/artist time, checking, testing, etc.) will still far exceed any money we make from it,” he wrote.

We certainly support the new Dynamic Themes, but we also agree with our readers that $3 feels a bit pricey. It’s a bit disheartening to learn those who develop these themes cannot make money off of them, even though they have a modest price tag attached. We look forward to seeing what others come up with for these new themes, and hope sometime soon the price will drop. We’d love to see a couple free themes thrown in for good measure.
Apr 27, 2009
there never gonna sell any themes for 3 bucks 99 cent was alot for the regular one's they made. the dynamic themes should be 1.25 and the other themes should be like 75 cent or something.
Apr 2, 2009
maybe sony should bite the bullet and makes sure they make a profit, and we get it cheap. at least for awhile so we get addicted to them
Jan 29, 2009
If they made them a dollar it would have sold 5-10x as much than at $3 a pop... Come on Sony basic demand and supply..