The other previously released steelbook Dr.Who adventure was heavily listed as 2,000 and I believe is still available at the higher price of GBP 17.99.
This steelbook listed at a few quid less I would guess has a print run of 4,000.
Its hard to tell what the print run is but I doubt its 4,000
I would take a guess its also 2,000
The Steelbook for Daleks - Invasion Earth: 2150 A.D is a beautiful steelbook but is the weaker of the 2 films in my opinion and others
I can understand how they approached this lets see how the weaker film does for sales and if good then do a steelbook for the first film
Personally I think they should have done the first film first and have that one look amazing as its the better film of the 2 films or done a steelbook with both films and that would have sold out reasonably quickly with both films in a steelbook
I expect Daleks - Invasion Earth: 2150 A.D has sold well even though its not yet sold out
I can understand doing separate steelbooks but they a missed quick sold out not doing both in one steelbook
In saying that as it has not sold out and as the price has not dropped that's usually a sign its selling well at full price for now
Not every release has to sell out as a pre order although a retailer likes this to happen
As long as its getting regular orders there would be no need to drop the price until its a issue to shift stock
Usually the guideline is 3 months if you have lot of unsold stock start to reduce the price in stages to shift unsold stock
I could mention more but that would be not what the average customer would need to know about as to how to expect a release be eventually on sale at a very cheap price
I'm looking forward to getting this steelbook as I originally ordered Doctor Who - Daleks Limited Collector's Edition release with both films but cancelled my order before release date and it sold out very fast and the price now is mad
So separate steelbooks for me is brilliant as now I get to have both as a bonus as a steelbook instead
