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30th Nov is the placeholder release date the Monday is someone your friend knows a Zavvi customer service staff who looked at the listing on the website as it has the release date as 30th November 

I asked Zavvi Zbox Curator
Was the the print run of the marvel steelbooks 2,000 or 4,000 each
I got the following reply
4,000
Wow, an actual answer?
This will likely be cheaper on ebay after launch if so many have been made.
The thing is there are people on there selling 10 copies Of this and Thor 2 etc but I've noticed they haven't sold any so they are letting scalpers buy as many as possible but I think with this wave it will blow up in zavvi and the scalpers faces and some of them will stick around for a while on zavvi and you will see these go cheaper on eBay once the scalpers realise how and the finish is with these and the lenti disasters that customers won't want to pay the asking price for a marvel steel that could be so much better (gloss finish and decent lenti) and will be stuck with loads
great looking release cant wait!Release date: 30th of November, 2015
Purchase link: Zavvi
Price: £28.99 (TBC)
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Its fakewow, like it.
However already sold out, it is real? or not yet pre-order?
I wish will pre-order.
just kidding its not sold out, it should be available to pre-order soon 
Available for pre-order on Black Friday eh ?
Excellent, so I can look forward to a super massive discount then?, I'll give you £15, seems reasonable....come on zavvi, give us some Christmas spirit..![]()
Zavvi is like a Persian Carpet Store, everything is ALWAYS on sale ... Lol