Jesus Christ what the hell is that :|
You want to know the worst part about the artwork? It's obviously been done for Europe so it's cheaper for them to make, no spine title or front title means they don't need to translate it, the colours are bland and they don't have to waste there time with all the different European territories.
Look I know Zavvi isn't responsible for this but as a company selling someone elses product for them surely they have the power to turn around and say "Hey, look I know we are selling this for you and we are very happy you chose us to sell though exclusively in the UK but people aren't reacting positively to this and there's a ton of cancellations coming in, I think you guys need to rethink this, we are just trying to help because if people don't buy them we are going to have to reduce the price to move units meaning less money in your pockets".
They did this with Frozen, Monsters University, Iron Man 3, Thor 2 (the back...yuck)...with how fun and colourful Guardians of the Galaxy was I really think this draws the line.
As a community can't we do something about this, maybe not for this steelbook but make sure it doesn't happen again. Surely there must be someone to contact other then Zavvi which again isn't fully there fault.
As someone else has said the steelbook for the sequel is going to look horrible alongside this.
