GBP 10.99 ATM at Zavvi . . . and I'm in head first
No discount code working (including ZVC5) that I can see for this but no reason to grumble as a very decent price for this at Zavvi compared to others.
Take care at checkout as mine went straight to a premium delivery service which added about another fiver to the total before I spotted it.
This title and its predecessors weren't Zavvi exclusives and were readily available elsewhere.
It seems a little unfair, therefore, to blame Zavvi for their release in the Steelbook format. Surely, that was a decision made by Warner in the expectation that there would be a market for them.
In any event, Steelbook collectors, taken as a whole, have widely disparate tastes and I'm sure that the market is large enough to cater for these and other genres. It would be a very boring world if we all had identical tastes.