I ordered 2 copied. One arrived last week, the other today. Both seem ok but i haven't opened the cellophane.
I get that collectors could be pissed but they're still easily the best covers (minus Empire which is sorted with a magnet) that we've had since VHS.
The scratches aren't noticeable until examination.
It was my guess that perhaps Zavvi were using Jiffy bags because of people complaining and returning copies due to dents and what not in the boxes so if that were to be the case, can't blame them for trying something new.
Zavvi asked me to return mine for a replacement from their surplus of stock
...I don't think it's worth the hassle, seeing as they all seem to have the same imperfection much like Empire.