Disney would have got delivery of the steelbooks from Scanavo then put the discs inside added the Jcard and shrink wrapped and then shipped to Zavvi.
It would have been Scanavo and Disney doing spot checks of the steelbook if been done at all.
Retailers often don't know about issues until customers tell them or the distributor has told the retailer before been shipped to them.
Its likely scanavo did not notice the scratches or did not inform Disney
Dear Zavvi,Do you think we must need to receive the steelbook before to send a message to Zavvi ? We know pretty much all the steels have scratches.
So what we should do with Zavvi to ask a reprint for the whole set (maybe 3000 unit) ?
In France, some customers already received their steelbook with scratches.
I’m up for blaming Disney Marketing dept. Specifically whoever approved the artwork, if that person had done their job properly then there would have been no need for the manufacturer, distributor and the retailer to conspire together to ensure that all copies were damaged