$37.99, just like How to Train Your Dragon 3 (also distributed by Universal...) I really don’t like how Non Disney/Marvel movies are pushing the price limits. I know they’ll have it be $34.99 on release day to make it seem like a deal, but they’re trying to get us used to seeing $37.99. But it at most this should be $32.99 and $29.99 on release day. They’re trying to reach premium SteelBook prices without providing a premium SteelBook product.
The first movie had a Target exclusive Blu-ray+DVD+Digital SteelBook for $19.99 with a $5 gift card for preordering to put it at $14.99. So why does the addition of a 4K disc and no dvd warrant MORE than double the price (including potentional release day discount of $34.99 and not $37.99)? This is absolutely insane to me.