Pfft .. any Joe knows Sports look better on a plasma than an LCD ... damn, Rick lost some points.
Plasma > LCD
I'm not a sports nut, and I want my movies to look awesome, not over saturated or unnaturally bright.
I bleev you have started a rift in the force...
that's what settings are for. I'm very happy with my Sony XBR since I got the correct settings for it. I'd consider waiting to see that happens with 3D technology tho.
So then you dont like how BD's look in 1080p/24?