@dfoles well that wouldnt be getting the actual creators now would it?
I'm sure a lot has to do with marketing in that if you get the original creators no different then the Logan Wolverine artist then you get those creators to share to their already established fan bases who are already fans of that artwork style etc.
In the end I think its good cause it helps bring in more new people who may not be into or aware of SteelBooks and at the same time you KNOW their is going to be other art Kingsman releases down the line with Insert Any Approved Poster art etc.
So whatever tickles your fancy.