Sorry, can't order at this price and it's not as if this price makes any sense. . .
The second steelbook of 'Ted' is GBP 16.99, exclusive to one retailer and limited to 1,000 and could be considered expensive (at least compared to the first which can now be found for no more than a tenner despite having been released over two-and-a-half years ago. The stock of this first steelbook appears to be inexhaustible (at Amazon "1 left - more on the way"). I don't know what the print run for this first steelbook was but if still available after 2 1/2 years it must be substantial. . .
Starting price should be GBP 14.99 IMO, or is it because it's a new film that the pre-order price is so high?