And what's bad about that is that it will discourage Zavvi from doing anything new. Like, I want them to have the opportunity to do a full DreamWork series like they're doing with Disney and Pixar (I'm not even asking for so-called "arthouse" stuff here), but if Shrek and How to Train your Dragon stay in stock forever despite price cuts (and I see that situation looming), it won't exactly make them want to continue (I know these particular steelbooks have their share of problems with everything printed on them, but that means there's plenty room for improvement, and I want my HtTyD 2 and my Shreks and many others).
I truly think one way for Zavvi to get out of the "ultra limited print run" hole that no one's buying (in every sense of the word) is to have numbered steelbooks and/or full slips (+ a "Zavvi exclusive" sticker?), or even lenticular slipcovers/magnets, as it seems to be the case with the new Avengers steelbook (it will sell out, but to be fair Marvel stuff would sell out even if there was no lenticular).
They're already in repeat mode with the safest release in the world (Avengers) and the Fox lineup consisting of films already released in steelbook in the UK not so long ago (I Robot, Prometheus, Avatar, Life of Pi, etc.).
And I don't know about you but I prefer them releasing diverse films such as The Crow, Wild at Heart, American Psycho and Dead Man than Marvel DTV animated films (Planet Hulk, Hulk Vs., Thor: Tales of Asgard, etc.).
Then obviously they should make these steelbooks more attractive, with new transfers/discs and a glossy finish (I'm not even asking for new visuals - if the amaray has the only good artwork then screw it, it's not like we are going to put the steelbook side by side with the original amaray and think "darn, they should have used a different artwork just for the sake of it being different").
