I’ve been feeling this way for a bit. Especially with How to Train Your Dragon 3. $37.99, so they can drop it down the $34.99 where Disney/Marvel 4K’s are priced. Only reason i pick it up was because of the additional $5 rewards they added at the last minute, but even that wasn’t done well and not sure if it’ll come thru or not.
I remember when new releases were $24.99 but then release week you’d get it for $22.99 or even $19.99. And the 4K version was $29.99.
But now they’re taking advantage of us. Thinking they can charge low premium pricing for standard steels. If they want me to pay premiums prices, I gladly will. With a real premium like Blufans, EverythingBlu, FilmArena, HDZeta, KimchiDVD, Manta Lab, Novamedia, Plain Archive, or WeET.