@Sigill is very correct on the matter BUT it can still mean ultra limited could be 3000 or even 4000.
Zavvi can call whatever they want a ultra limited run.
You will notice there is no print run on the listing which usually means more than 1000 or 2000
Zavvi over the past 2 years have tried everything to make you panic buy from stating small runs (which sometimes I don't believe as they stay around for ages as
@hansgruber stated and I've felt that way for well over a year ) or they put sold out for ages before the release to cause a panic and then all of a sudden it's around for over a year and they have also sent out the under 200 or 500 emails which again there may be some truth in that but the majority stick around for a while.
There have been some exceptions to sold out items due to them getting damaged stock.
@Wreck gave us a break down last year of what the "actual" print runs were for the majority of the Disney steels due to damaged stock (before sending out to customers) and
@digitalbabe made us aware of the sleepy hollow issue where 500 or more were damaged before sending out to customers
I also believe (this isn't fact but my own theory) that if certain releases sell well they order more stock (I'm sure that happened with jungle book and little mermaid and very well could of happend with others (excluding marvel titles - they seem to be a set print run)
The Zbox stuff with the iron man steel- that was meant to be low stock yet they add it to nearly every new Zbox
I think also like
@hansgruber mentioned this went through a lot of trouble to get art on a comp so I don't think the print run will be low and they do hold some stock with some releases for other situations
I think this release pretty much died on its arse around May / June time after waiting so long for the announcement and the comments about zavvi wasn't happy with the original design. (Which I doubt was true)
I love this film and I know many many many others on here do too
BUT we are getting shafted with the better picture disc and the art is pretty crap, I agree if this is actually White then it will make it better but silver will piss so many people off that they will just receive alot returns
Also American psycho is only a cut above the rest for film lovers that think it is a cut above the rest. There will be people and members that might think some of the examples of ultra limited runs we have mentioned in here are much better. For example training day is just as good as this film IMO (a different film but just as good)