Sadly this year it works not on the Criterions who are already currently 50 % off...
Shop here: http://www.barnesandnoble.com/h/black-friday-cyber-monday-deals
If you want to use the 30 % in-store, here's the printable coupon:
http://www.barnesandnoble.com/promo...DTVsnvVrNRQ5zCTNsJUerxIYhL_-68scwidb4GvF_I5Yw