I understand that some people are mad, but that's the business. It's crappy, it really is, but nothing will change. Retailers are in this business for the $$$. If people have a problem with a certain retailer, they don't have to buy from them. There's always HDN members, eBay and Amazon secondary sellers you can pick your item up from later on. Chances are, though, that'll be even more costlier for you in the long run. I've been bit many times by immediate price reductions from Zavvi and many other retailers. I've learned to deal with it because trust me, you can type away angrily on a forum until your fingers are blue and it won't refund you your losses. If I wanted a movie, I bought it. May have lost some money by not waiting, but at least I can smile knowing that I own it now.