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This looks akin to what Branagh did with HAMLET- amazingly sumptuous sets and production. It looks like it is worth price of admission just for the ball sequence. And at this stage- having a female character that isn't unrealistically slaying beasts with swords is refreshing. A straight-up classic Fairy Tale with no annoying winks and nods to modern Politically Correct culture is breath of fresh air!![]()
Pretty much what Branagh said he wanted to do with the film in an interview the other day and the nods to the classic cartoon classic are on purpose as well....
It's not doing great at the box office because word of mouth is pretty much 80% loathing. I saw it before the weekend and could barely make it to the end, and I love Disney style films. [emoji3]I went to this with my two girls today and really enjoyed it. I knew nothing going in and so had no expectations. Was surprised by the good cast and at the end that it was directed by Mr Branagh. It's a high quality telling of this familiar tale and I give it a big recommendation. It's a shame to read it's not doing great at the box office as it deserves recognition. I've ordered the Steelbook so that says a lot.
It's not doing great at the box office because word of mouth is pretty much 80% loathing. I saw it before the weekend and could barely make it to the end, and I love Disney style films. [emoji3]

I think it does what it set out to do very well. Perhaps my low expectations allowed me to enjoy it more than most?It's not doing great at the box office because word of mouth is pretty much 80% loathing. I saw it before the weekend and could barely make it to the end, and I love Disney style films. [emoji3]
Yeah the Tomatoes score is perplexing as I've spoken to a fair few people now of both sexs that dislike it.I think it does what it set out to do very well. Perhaps my low expectations allowed me to enjoy it more than most?
Doesn't mean too much but it scores highly on Rotten Tomatoes for both critic and user reviews.
When I mentioned 'politically correct' earlier, I think it was misunderstood. The 'Political Correctness' of today is to take a story like Cinderella, and make her Norma Rae.Not to sound like a pretentious snob but this film seems pretty high up there on the political correctness scale. I haven't watched the film yet but some of the favourable reviews are gender politics based (mostly on 'The Guardian') and some comments about how well Cinderella, a fictional character shapes up as a role model. That's one annoying trope with Disney films I find a bit overwhelming and that's the preaching. Even as a kid I felt like I was being schooled.
But I do enjoy Disney hence my avatar and I won't judge until I've watched it.
Add on marketing which isn't included in the budget and it's only just made a small profit so far in the US. It's made a great deal less than Disney hoped. [emoji4]Its been doing very well at the Box Office so far
Budget $95 million
Box office $336.2 million
Cinema Release March 13, 2015 USA
As of March 29, 2015
Cinderella has grossed an estimated $150 million in the U.S. and Canada and $186.2 million in other territories for a worldwide total of $336.2 million, against a budget of $95 million.It had a worldwide opening of $131.5 million and an IMAX opening of $9 million
As its only just released to the cinemas that's a huge return on its budget of $95 million in 2 weeks
UK/Ireland 27th March 2015
Its also just been released in UK/Ireland on the 27th March 2015 that box office figure will be lot more in a few weeks and that's not counting later Blu-ray and DVD sales
When I mentioned 'politically correct' earlier, I think it was misunderstood. The 'Political Correctness' of today is to take a story like Cinderella, and make her Norma Rae.
Even though that is not the story.
Kristen Stewart in Snow White is an example of politically correct bastardization of a story. That wasn't Snow White. Snow White was not a Feminist.
And it blows my mind when I read reviews (and let's face it- 90% of online reviewers have no business even writing in the public forum- let alone reviewing movies, for which they have no training.(They probably think Citizen Kane is a medieval movie starring James Purefoy)).
I roll my eyes when the crux of these reviews are basically:
"What is this? A Fairy Tale?"
Well- yes. Yes it is.
And when I watch Cinderella or Snow White, I don't want images of Gloria Steinem, Bella Abzug, or Lena Dunham in my head.
These are fairy tale stories and not politics.
I don't need my stories changed to fit the times. And if that is what the critics want-
then they can go out and write 'Grrrlpowerella'. I won't see it.
I doubt anyone else will either.

Disney is richer than God.Add on marketing which isn't included in the budget and it's only just made a small profit so far in the US. It's made a great deal less than Disney hoped. [emoji4]


Well said.I hear you bud. I personally believe gender politics should be spared when it comes to childrens fare. I understand parents want to set an example for their kids to treat women right and I fully stand by that but personally I wouldn't want to rely on any entertainment mediums to do that job for me. That's the responsibility of parents, right? I won't harp on because I don't wait to derail the thread.![]()
Add on marketing which isn't included in the budget and it's only just made a small profit so far in the US. It's made a great deal less than Disney hoped. [emoji4]
Marketing budget was over 25million, and while it's not been heavily pushed in the UK it has been elsewhere.Its only just opened in the cinemas in past 2 weeks and marketing budget would not be that much as there has not been a huge marketing push for the film so its box office return in only 2 weeks is very good
In comparison
Cinderella appears to have bested Maleficent's $69.4 million domestic debut to nab one of the best showings ever for the month of March is all the more impressive considering its leading lady, Downton Abbey's Lily James, isn't a known quantity. Nor is Cinderella in 3D, as was Maleficent.
Note
Cinderella cost half as much as Maleficent in production costs so far taking that into account is doing better but I don't expect the final total to reach the box office return that Maleficent achieved
In saying that considering it cost a lot les to make its already got a huge return
25 Million is tiny for a marketing budget some of the big blockbusters the marketing budgets is huge and in some cases more than the production costsMarketing budget was over 25million, and while it's not been heavily pushed in the UK it has been elsewhere.
Disney were hoping it passed the 300 mark by now in the US alone.
The Star Wars and comic book crowd do that (buy a movie ticket to see a short or a trailer).Remove the Frozen short from the front and I bet Cinderella makes less than half of what it has.