I'm not missing the point, I'm just saying that zavvi have messed up, eureka are probably (and rightly) angry, so when eureka announce the upcoming titles why bother saying 'coming soon, fright night on blu ray and limited edition steelbook, but don't bother looking for the steelbook as zavvi put them up for preorder too early and they sold out months ago'.. Or will they just say 'coming soon, fright night' and not mention the steelbook debacle? as I said, what use is an official announcement of something you can't buy? Yes there's a proper way of doing things but it's done now, no use trying to fix it now. I'm guessing they will read zavvi the riot act about any future releases and chalk it down as one big mess. maybe they will print more copies to placate the folks who didn't get one because of zavvi jumping the gun...I'm sure that would go down just as well!