Hasbro Pulse Con September 30 - October 1, 2022

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Hasbro, Inc. announces the return of Hasbro Pulse Con 2022 on Sept. 30 and Oct. 1, which promises fans one-of-a-kind experiences to celebrate the company’s iconic brands. Reaching fans in the US, Canada, UK and Germany, Hasbro Pulse Con will be livestreamed exclusively on the Hasbro Pulse YouTube channel.

Hasbro Pulse Con 2022 will feature engaging brand panels, exclusive content drops, over 55 new product reveals, celebrity appearances, exclusive Hasbro Pulse Premium Member opportunities, the long-awaited launch of Hasbro Selfie Series, and music from West Coast hip hop legend DJ Amen. The event will showcase content from Hasbro’s iconic brands, including Transformers, Starting Lineup, Fortnite, G.I. JOE, Power Rangers, Avalon Hill and Magic: The Gathering, along with premier collaboration brands, including Indiana Jones, Star Wars, and Marvel from The Walt Disney Company.

Actor, influencer, artist, and entrepreneur Khleo Thomas returns to host this pop culture and fandom celebration and co-host DJ Amen will join him. The festivities will kick off with an exciting pre-show on Sept 30 at 8 a.m. PT.

“Connecting with our fans through Pulse Con and seeing their commitment and passion for our iconic brands is such a special time of year, and we’re thrilled to return bigger and better at the end of the month,” says Kwamina Crankson, Senior Vice President, General Manager of Hasbro Pulse. “By expanding our reach this year, we’re able to celebrate with fans in all-new territories. I’m excited to share our fan-focused programming – it will feature some unforgettable announcements, reveals and panels to highlight our brands and to connect with the best fans in the world.”

During the virtual event, fans will be able to preorder Hasbro Pulse Con Exclusive items, including:
· Star Wars The Vintage Collection The Rescue Set Multipack
· Star Wars: The Black Series Cassian Andor & B2EMO
· G.I. JOE Classified Series Serpentor & Air Chariot
· Transformers: Legacy A Hero is Born: Alpha Trion & Orion Pax 2- Pack
· Magic The Gathering: Stay tuned for a new Secret Lair drop

Additionally, Hasbro is partnering with Toys for Tots for this year’s event. For every viewer of Hasbro Pulse Con 2022, Hasbro will donate two toys or games to Toys for Tots, up to 60,000 pieces.

Attendees of Hasbro Pulse Con can expect a robust lineup of programming, including multiple new collaboration announcements and the highly anticipated launch of Hasbro Selfie Series, the new personalization platform that allows fans to add their own face to debuting figures with fan-favorite character costume designs from Marvel, G.I. JOE, Ghostbusters, and Power Rangers, as well as designs inspired by Star Wars™ heroes. Additional programming details and scheduling for Hasbro Pulse Con will be announced soon. To stay up-to-date, fans can sign up for the Hasbro Pulse newsletter, follow @HasbroPulse on Instagram and Facebook and visit HasbroPulseCon.com.


 
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Hasbro officially unveiled its programming slate of engaging fan experiences for Hasbro Pulse Con 2022 through a dynamic panel lineup themed to Hasbro’s iconic brands, including Marvel, Star Wars and Indiana Jones, plus exciting celebrity and influencer appearances. Available for FREE for adult fans in the US, Canada, UK, Germany, France, Spain, Italy and Austria, Hasbro Pulse Con will be livestreamed exclusively on the Hasbro Pulse YouTube Channel on Friday, September 30 and Saturday, October 1. Hosted by actor, influencer, artist and entrepreneur Khleo Thomas, as well as cohost DJ Amen, the pop culture and fandom festivities will kick off with an exciting global pre-show on Sept. 30 at 8 a.m. PT / 11 a.m. ET hosted by Thew Adams. On Saturday, October 1, the event begins at 10 a.m. PT / 1 p.m. ET, and each fun-filled day wraps around 2 p.m. PT / 5 p.m. ET. at which point Hasbro Pulse Premium Members gain early access to select convention exclusives and pre-orders revealed during the day before all fans access at 3 p.m. PT/6 p.m. ET. Learn more about early access to Hasbro Pulse Con product drops, free standard continuous shipping on all orders, and more here).

Throughout the two-day global event, viewers can look forward to unique segments and guest appearances both in the panels and in-depth content housed on the Hasbro Pulse YouTube Channel.

· Celebrating the Star Wars phenomenon, actors Simon Mario Kassianides (Axe Woves in The Mandalorian), Dee Bradley Baker (Star Wars: The Clone Wars and Star Wars: The Bad Batch) and Michelle Ang (Star Wars: The Bad Batch)
· D-Stroy (Artist, Comedian, Host of “Show off Your Gems” and Shade45 on SiriusXM)
· Major athletes, including professional wrestlers Sgt Slaughter (WWE) and former WWE champion Johnny Gargano, as well as NBA Point Guard Ja Morant (Memphis Grizzlies), along with former NFL Wide Receiver Julian Edelman (New England Patriots) and Quarterback and Marvel Legends Collector Brian Hoyer (New England Patriots)
· Cast members from “Power Rangers Dino Fury” and “Power Rangers Cosmic Fury,” Russell Curry, Hunter Deno, Chance Perez, Jordon Fite, Tessa Rao and executive producer Simon Bennett– to celebrate the show’s season two return and what is to come in 2023!
· Legendary rapper Murs, who will join West Coast hip hop artist DJ Amen as musical guests for the event
· Influencers and fans of Hasbro brands, including Power Rangers enthusiast Andre (@blacknerd Host, Content Creator) and Thew Adams (Thew's Awesome Transformers Reviews)
· Comic book writers, such as BOOM!’s Melissa Flores and Ryan Parrott (Power Rangers), Larry Hama (G.I. JOE) and Nick Roche (Transformers)

The virtual convention will celebrate the highly anticipated launch of Hasbro Selfie Series, the new personalization platform that allows fans to add their own face to debuting figures with fan-favorite character costume designs from Marvel, G.I. JOE, Ghostbusters, and Power Rangers, as well as designs inspired by Star Wars™ heroes. Additionally, Hasbro’s Avalon Hill is hosting a Discord watch party featuring top content creators. Fans can expect announcements around all-new Hasbro brand collaborations as well.

Included below is a peek inside the brand panels surrounding Transformers, Starting Lineup, Fortnite, G.I. JOE, Power Rangers, Avalon Hill and Magic: The Gathering, along with premier collaboration brands Marvel, Star Wars™ and Indiana Jones.

Friday, September 30 - Day 1: Pre-Show starting at 8 a.m. PT/11 a.m. ET

· Marvel: Join Marvel product experts from Hasbro for exciting reveals and announcements during the 2022 Pulse Con Marvel Legends Series panel. This year’s panel promises never-before-seen Marvel figures from Hasbro, and will feature Hasbro’s Ryan Ting, Dan Yun and Dwight Stall, as well as special guests, Johnny Gargano and Brian Hoyer, as panelists to discuss exciting news around the popular Marvel Legends product line from Hasbro.

· Transformers: Join the Hasbro Transformers Franchise, Marketing, and Design teams as we reveal the next evolution of Transformers: Legacy. Get ready for a fusion of your favorite Transformers characters into the next phase of the Transformers Generations line. We’re bringing you the next figure in the Shattered Glass collection, and we have to say… he’s a pretty rad dude. The exclusive reveals continue as we roll out the origin story of one of the most legendary bots on Cybertron.

· Power Rangers: You won't want to miss this one, Ranger Nation! The Hasbro Pulse Con Power Rangers panel is packed full of news, sneak peeks and reveals brought to you by the Power Rangers team and some very special guests. Tune in for all the latest from the second half of “Power Rangers Dino Fury” season 29... and beyond. This panel is truly going to be morphinominal!

· Starting Lineup: The wait is over. Starting Lineup is back off the bench after 22 years, and we're back like you've never seen before! Join the team as we talk you through the thrilling relaunch, featuring our Series 1 NBA figures!

· Fortnite: Ready up, #Fortnite fans! Before you hop off the Battle Bus, join the Hasbro Pulse Con Fortnite Victory Royale Series panel as we explore epic exclusive content, news and reveals brought to you by the Fortnite team themselves, joined by some super special guests.

Saturday, October 1- Day 2: Starting at 10 a.m. PT / 1 p.m. ET

· G.I. JOE: It's time again! Join the G.I. JOE team with a new series of top secret, exciting reveals from the Classified Series. After that, get to know even more with an exclusive interview from legendary Real American Hero creator Larry Hama. Let's go, Joe!

· Avalon Hill: Hasbro Pulse Con is kicking off the Heroscape HasLab as panelists give a broad overview of the new story of Heroscape and deep dive into lore and product offerings (miniatures and terrain pieces). After the panel ends, the conversation continues on the Avalon Hill discord server! Gather your forces, gamers, because the next adventure is coming soon! Join the Avalon Hill team plus a very special guest, the panel will focus on the big gaming news this fall: the return of HEROSCAPE as our next HasLab crowdfunding campaign!

· Magic: The Gathering: Past, present, and future collide as members of the creative and design teams reveal secrets from the upcoming Brothers’ War expansion, a new Secret Lair and a partnership that will roll out sooner than you may think! Attendees will get a first look at previews from Brothers’ War, and maybe just a bit more as Magic kicks off its 30th anniversary celebration.

· Indiana Jones: Join members of the Hasbro Marketing & Design teams as they discuss, for the first time, the newly announced Indiana Jones product line, celebrating the classic films. Attendees will get an in-depth look at the products arriving to the line in 2023

· Star Wars: During this panel, fans can join members of the Hasbro Marketing & Design teams as they talk about the popular Star Wars line from Hasbro, including the Black Series and the Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure and premium roleplay offerings from throughout the saga. Word on the Holonet is there may also be a few surprises…

For this year’s event, Hasbro is partnering with Toys for Tots. For every viewer of Hasbro Pulse Con 2022, Hasbro will donate two toys or games to Toys for Tots, up to 60,000 pieces.

Additional programming details and full schedule for Hasbro Pulse Con can be found on HasbroPulseCon.com. To stay up-to-date, fans can sign up for the Hasbro Pulse newsletter or follow @HasbroPulse on Instagram, Twitter, and Facebook.

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The virtual convention will celebrate the highly anticipated launch of Hasbro Selfie Series, the new personalization platform that allows fans to add their own face to debuting figures with fan-favorite character costume designs from Marvel, G.I. JOE, Ghostbusters, and Power Rangers, as well as designs inspired by Star Wars™ heroes. Starting this Friday, September 30, collectors who’ve always wanted to immortalize themselves as a six-inch action figure can download the Hasbro mobile app (on either Android or iOS) and use it to order a custom Selfie Series figure. But as you can probably imagine, placing an order is not quite as easy as buying a new release figure with a few clicks on the Hasbro Pulse website, given the customization involved with these. Per Gizmodo the figure is being moved up from $60 to $80.


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