HASBRO WELCOMES FAMILIES TO THE FREE AMAZON TOYLAND POP-UP IN NYC FOR A FESTIVE HOLIDAY CELEBRATION FULL OF TOYS, CHARACTERS AND FUN DECEMBER 6-8
Families Can Expect a Magical Toy Showcase Featuring Hasbro’s Fan-Favorite Brands, Including BABY ALIVE, BEYBLADE, FURBY, HASBRO GAMING, MONOPOLY, MY LITTLE PONY, NERF, TRANSFORMERS, PEPPA PIG, POTATO HEAD, and PLAY-DOH, Alongside Premier Collaboration Brands, including STAR WARS™ and MARVEL; Plus Holiday-Themed Experiences like Santa Photo Opps, Hasbro Character Meet-and-Greets, Giveaways, and More!
Hasbro, in collaboration with Amazon, invites families to a wonderful, FREE holiday pop-up event in New York City, for a merry afternoon bursting with toys, games, and activities. Taking place December 6-8, from 11 a.m. to 3 p.m. at the High Line at Chelsea Market Passage – located between 15th and 16th street – this immersive experience will showcase the best of Hasbro Toyland. The enchanted pop-up brings Hasbro’s iconic brands to life, offering a fun-filled destination for families to celebrate the season together.
At Hasbro’s Holiday Pop-Up Event, parents and kids can look forward to the following FREE activities:
- Hasbro Product Showcase: Explore and play with a variety of toys from Hasbro brands, including BABY ALIVE, BEYBLADE, FURBY, HASBRO GAMING, MONOPOLY, MY LITTLE PONY, NERF, TRANSFORMERS, PEPPA PIG, POTATO HEAD, and PLAY-DOH, plus premier collaboration brands including Star Wars™ and Marvel. All battery-operated toys will be powered by Duracell for countless hours of play!
- Photo Opps with Santa and Hasbro Characters: Capture lasting memories with Santa and Hasbro characters, including Peppa Pig, Izzy Moonbow, Sunny Starscout, and Mr. & Mrs. Potato Head. Complimentary photo frames will be provided (while supplies last).
- Letter to Santa Station: Send letters to the North Pole first class! Use your best penmanship to share wishes and hopes with Santa at his special mailbox.
- Giveaways & Snacks: Grab a tote bag filled with holiday goodies including a $25 Paramount+ gift card, Duracell batteries with Power Boost ingredients, picture frame, stickers and other delightful gifts. Get cozy with delicious cookies and hot cocoa!
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