Yeah I was just at the store in Dieppe and I even went to a price checker and scanned the steelbook, it came up as $25.97 just as the shelf sticker says.
Guess I will go back tomorrow and do the flyer trick like you did.
EDIT:
My brother went back to the store today and picked up 2 copies (1 for me, ) for $14.97 Each after showing the cashier the ad in the current flyer.