Staff meeting
Boss : "hey today we're dicussing about the Jurassic Park 30th anniversary steelbook. Does anyone have an idea?"
Staff member #1 : "let's use some movie material"
Boss : "let's do something new... Any idea?"
Staff member #2 : "I think fans would go for a front art with the movie logo or pics taken form the movie..."
Boss : "It was already used... Let's do something new. What do people like... They like dinosaurs. They like T-Rex. I have an idea. Let's put a T-Rex on the front. I'm a genius. Let's have our graphist design a T-Rex, let's put the title on a black background and tadaaaa!!!!".