Watchmaker Kross Studio created a stir once again with the announcement of a new partnership, now aligning with Hasbro, a toy and game company. Kross Studio CEO Marco Tedeschi announced the news on June 13 at the Las Vegas Licensing Expo, where the first fruit of that partnership was revealed: a 10-piece limited collector's set inspired by the global powerhouse Transformers franchise and its new film Transformers: Rise of the Beasts.
ABOUT KROSS STUDIO
Kross Studio is an independent watchmaking manufacture and Swiss design studio, founded in 2020 by Marco Tedeschi. Within a few months in operation, Kross Studio achieved a significant milestone by becoming the first luxury watch brand to partner with Star Wars. Their joint effort culminated in an exceptional collector set comprising a top-of-the-line watch, a functional art piece, and a screen-used movie prop. Since then, exquisite collector sets have been unveiled, one after the other, and six unique movements have been developed for each of their timepieces. The collector sets created by Kross Studio draw inspiration from iconic pop culture universes, in collaboration with major players in global entertainment such as Warner Bros. Discovery, HBO, DC Comics, Lucasfilm or Hasbro. In the early months of 2023, Kross Studio launched its central floating tourbillon movement, marking a world-first achievement that has been patented. Equipped with this caliber, the inaugural line of Kross Studio's exclusive timepieces elegantly harmonizes with its collaboration collection. With its in-house expertise in designing and manufacturing high-end watches, Kross Studio can offer products that are both exclusive and innovative. The brand is committed to challenging conventions and deeply respects ancestral know-how, providing each collector with a unique way to indulge in their passion.
Kross Studio’s products are available at Ahmed Seddiqi & Sons (UAE), Al Majed (Qatar), Berger and Emwa (Mexico), Chronopassion (France), Europe Watch (Hong Kong & Macau), Pisa (Italy), Sonraj (Pakistan), Swiss Prestige (Taiwan), Watches of Switzerland (UK & USA), and on kross-studio.com.
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.