NeeDoh

[mllNY]

For over 50 years, our company has been dedicated to bringing smiles to people’s faces. We started out making classic toys and games, but eventually expanded into creating our own unique squishy sensory toys that provide joy, entertainment, and stress relief to children and adults alike.

 

[mllNY]

Needoh® Nice Cube, Gumdrop Toys Official Website

Needoh NeeDoh offers a gratifying lineup of super soft, super stretchy toys and sensory items perfect for squeezing away stress or fidgeting hands. About Needoh NeeDoh offers a fun, creative way to relieve stress and anxiety with their unique stress balls and sensory toys. The brand’s popular...

nee-doh.com

NeeDoh Squishmas 2025 Advent Calendar on your radar. It’s already flying off shelves and quickly shaping up to be one of the hottest countdowns of the season.

At just $29.99, the calendar offers 24 days of squishy surprises including mini NeeDohs in bright colors, new textures, and playful holiday-inspired shapes. More than just a fidget toy, NeeDoh has become a cultural icon (with over 100K social followers and close to a billion media impressions in 2025) and the go-to brand in the stress ball category.

Why it’s newsworthy:

• Advent calendars are one of the fastest-growing toy and gifting categories (up double digits in retail year-over-year).
• NeeDoh’s sensory play and stress relief benefits appeal to both kids and adults, making it a cross-generational hit.
• These calendars are selling out fast, with retailers already seeing early demand as families seek screen-free, hands-on holiday fun.