Own a Piece of Energizer Bunny History!

[Horhay]

Own a piece of the fascinating battery spokesbunny saga, for a minimum of $15,000! "What fascinating battery spokesbunny saga?" you might ask. Well, have you ever heard of the Duracell bunny?

One if the six first-run Energizer bunnies is up for prestige auction in Dallas, which, to Americans, makes a lot of sense: the Energizer bunny is an advertising icon on par with the Brawny man, Joe Camel, or the Kool Aid dude; to own one of these indefatigable robotic bunnies would be to own a piece of history. But before there was an Energizer bunny, a little company called Duracell had been marketing batteries with fuzzy bunnies of its own. Seriously.

In fact, the Energizer bunny beat its first drum in 1989, which was years after the Duracell bunny—as much of a cultural touchstone in Europe as the Energizer bunny is here—was first used in marketing materials, with drums. From RabbitWorldView, a blog about bunnies:

The European TV commercial showed a bunch of mechanical bunnies playing various instruments who slowly wound down and stopped. The Duracell Bunny lasted the longest because it was powered by a carbon Duracell battery. So Eveready produced a TV commercial that showed the same scene but had the Energizer Bunny barge in banging on a big drum being powered by an alkaline Energizer battery and outlasting them all.

15,000 is ridiculous!