Just read the 152 pages in this thread:
https://www.hidefninja.com/communit...eelbook-everythingblu-exclusive-001-uk.82941/ 
In short: They had the pre-order months before release, changed the product in some key areas, had two major delays before release, and when it finally shipped, they sent the parcels out at a completely random pattern (some of those who had ordered on day one were served later than others who ordered months later; probably there're still some day one orders unfulfilled) at a painfully slow pace (shipping still drags on after eight weeks of the first shipment leaving their "warehouse"), and customers had to bug them via Facebook to have their order finally shipped.
Worst of all, however, was/is their horrendous lack of communication. If you look at the first couple of dozens of pages in the release thread you see how much time
@EverythingBlu spent here, answering every question, thus promoting the products tirelessly and creating interest. But then he vanished into thin air. No communication at all. Even when
@Wreck weighed in, he only gave a lackluster reply, with the usual boilerplate content. Ever since he's not been seen on the forums, at least not actively participating and trying to resolve the issues at hand by being honest about what's going on with EverythingBlu.
