Sony's profitability goal; 3D gaming and digital distribution

Apr 17, 2009
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San Diego, CA
It seems the latest 3D technology is really taking off. With a host of feature films, IMAX movies, and new TVs that support 3D, it only feels inevitable that video games will also eventually embrace the 3D craze. There are already games that support 3D, but in a recent presentation by Sony, the company says it plans to upgrade PlayStation 3 consoles with full 3D support.

Sony plans to upgrade consoles to support 3D, as reported by Kotaku, and the company will also release games in 3D to take advantage of this new technology. Keep in mind; 3D gaming will require 3D televisions, which are currently priced rather high.

The 3D upgrade is in line with Sony’s plans at profitability. According to the Washington Post, Sony plans to be profitable by March of 2013. Its plan is not only to be profitable, but to also operate at a five perfect margin. Sony’s original plan was to be profitable by March of 2008, but the breakdown in the economy likely kept that from being a reality.

Sony also plans on the gaming division gaining profitability in March of 2011, likely through digital distribution. In regards to digital distribution, there were some hints today that Sony may soon start charging for online PlayStation Network gameplay, as reported by VG247.

“SCE will further increase sales by offering users new entertainment through the combination of hardware, software, peripheral and PlayStation Network,” said the SCE boss Kaz Hirai.

“Especially in the online area, we are studying the possibility of introducing a subscription model, offering premium content and services, in addition to the current free services.”

The idea appears to keep the PSN free, but to add a layer of premium subscription based content.