I can see the 4k amaray being $24.99. Since it's a steelbook exclusive with 4k, I can see BB charging the $29.99 price. I got the last 3 4k steelbooks from BB in one sale or another so hopefully there will be some type of promo that could be applied.
I just realized this is the third Davinci Code movie I was thinking it was a horror movie dang wish I had grabbed that Angels and Demons I saw at Best Buy today going to need to get it or feel incomplete as I did get the Davinci Code
There was only 4 at my Best Buy, this seems like it might be scarce. At least they stuck with the POP art theme so it matches the previous two. Now if they would just drop the 4k BS and stop trying to ram it down collectors throats I'd be happy.