Another New York Comic Con (NYCC) has come and gone and that can only mean one thing; it’s time for me to recap some of the many things I experienced while attending the four day convention. This year over 250,000 attendees headed to Manhattan’s Jacob K. Javits Convention Center to experience the annual show which ran from October 9th through the 12th. The four day (five if you count the retailer’s day) is a pop culture celebration bringing together comics, anime, video games, TV, movies, collectibles, art, apparel, culture, and of course the best artist alley there is.
The convention show floor is one of the main focuses of any convention. At NYCC the floor often has hundreds of exhibitors showing off their newest products and releases as well as selling merch, hosting signings and giveaways, and bringing energy to the convention. Everything can be found on the show floor from movie and TV studios, comic publishers, pop culture brands, and everything else all the way down to the smallest booths. Strolling down the aisles on the convention floor can cause sensory overload for some while because of the sheer amount there is to see others may miss some of the many interesting booths out there and there is never any true way to cover a show of this scale in any complete detail. As such I do tend to focus my coverage on the brands I am familiar with and who I do have a stronger connection with.
Here I’ll dedicate some time to some of the other brands I find interesting from the show floor. This can range from companies featuring art, apparel, collectibles, retailers, publishers, and more.
Be sure to check out some of my other coverage including Collectible Figures, Panels, and spotlights on AMC and Hasbro
A list of covered companies is included below which a quick ctrl + f will bring you to right to them. Companies include: Den of Geek, Heroes & Villains, RSVLTS, Civil Regime, Animebae, Topps, RockLove Jewelry, Swarovski, Spoke Art, Kayou, DC, Post Malone Big Rig, Warhammer 40,000, Joytoy, Walmart
Den of Geek
https://www.denofgeek.com/
By Experts. For Fans. Den of Geek is dedicated to serving the interests of today’s entertainment enthusiast. The brand reaches over 20 million users per month across all platforms and has become known for exclusive high-profile entertainment interviews and deep dives into geek culture. Den of Geek focuses on the hottest movies and TV shows, and explores the latest in games, books, and comics. Our magazine celebrates the buzziest releases on the entertainment calendar with beautiful layouts, exclusive imagery, and in-depth long reads. Den of Geek magazine is available for FREE at over 140 fine retailers in the U.S.
While Den of Geek didn’t have a booth they were extremely busy throughout NYCC. Along with interviews with top talent and brands the company hosted a number of events including an eBay Live Charity auction (more on that below) featuring a host of gifts donated by Todd McFarlane. I was fortunate enough to get invited to their studios as they interviewed Mondo Senior Creative Director Peter Santa-Maria, aka Attack Peter, as he discussed Mondo, his Pabst Blue Ribbon Toho Godzilla collaboration, and frankly all things Godzilla. Once Attack Peter wrapped up the cast of Jujutsu Kaisen were brought in for a round of interviews.
eBay
https://www.ebay.com/
eBay continues to make a mark at NYCC with a huge booth area dedicated to hosting fans, giveaways, and live stream events throughout NYCC. While there was no scavenger hunt this year fans were able to play a claw machine to win a collectible prize while also watching a host of live streams selling comics and collectibles throughout the weekend.
Additionally, as mentioned above on Saturday along with Den of Geek eBay hosted a live charity auction that featured Spawn creator Todd McFarlane. Todd was kind enough to donate a host of goods all of which he signed in person, while discussing his career and company. What was great was that all proceeds from the auction went to the Book Industry Charitable Foundation (Binc). Since 1996 Binc has provided financial assistance and scholarships to bookstore employees. To date they have supported over 10,000 families with over $11 million in aid.
Heroes & Villains
https://heroesvillains.com/
Heroes & Villains creates and curates premium apparel, bags, and accessories from many iconic properties including Star Wars, Marvel, DC, Dungeons & Dragons, and more. Their goal is to present an authentic approach to what they coin wearable lifestyle gear for fans that expect more. With every featured collection their goal is to broaden a story, regardless of franchise, through product development. Detail is placed on all aspects of a collection from color palettes, fabric, cut, embroidery, or any other design aspects. But it’s not just design that rules out focus is always given to function. It isn’t enough that a bag or jacket is aesthetically pleasing but bags and accessories are also designed with proper function including durability, layout, and storage options. For NYCC the Heroes & Villains booth moved just next to the Marvel booth and debuted a Marvel Street Bodega theme featuring cuts with Punisher, Daredevil, and Dr. Doom and the Fantastic Four.
Bioworld
https://shop.bioworldmerch.com/
Though I didn’t get to spend too much time there Heroes & Villains parent company Bioworld held a party showing off their anime products from featured series including Naruto, My Hero Academia, and Bleach. Bioworld is a premier design company specializing in creating and distributing innovative licensed collections of the most iconic pop-culture brands including Disney, Nintendo, Warner Bros., DC, and Marvel. Collectively they have over 1,000 brands designing into 25 categories producing over 50,000 SKUs annually. Their focus helps them not just produce quality products across their brands that set the pace for industry but also engage with their customers.
RSVLTS
https://www.rsvlts.com/
RSVLTS [rose-uh-velts], named after namesake Teddy Roosevelt, are an apparel brand bringing officially licensed unique and daring designs from a span of movies, shows, artists, and sports. Their signature KUNUFLEX™ button down shirts are lightweight, soft, and stretchy; the shirts rarely wrinkle and don’t shrink in the wash. As a brand RSVLTS have embraced the collectors market by offering exclusives at conventions, engaging heavily with their fans, and hosting meet-ups and insider events. NYCC featured a host of properties including Gargoyles, Daredevil, The Lost Boys, Edwards Scissorhands, Disney Mickey.
Animebae
https://animebae.co/
Animebae, who I previously covered in my AnimeNYC round-up was again showing off their wares at NYCC. Based out of Vancouver BC Animebae, produces anime inspired apparel including hoodies, long sleeve shirts, tees, hats, bags, accessories, and stickers. Working with artists directly they aim to maintain an authentic look and feel to their collection which is all centered on anime. Their activated apparel, which are embedded with NFC tags work with Medialife.AI to bring shirts to life once scanned on your smartphone.
Civil Regime
https://shop.civilclothing.com/password
Rounding up my apparel coverage is a brand I have only recently become acquainted with – Civil Regime. Civil Regime offers t-shirts, pullovers, outerwear, and accessories but with a more oversized and edgier look.
Their motto Roses From Concrete expresses their message that there is always beauty in chaos, and growth can happen in unexpected places. I became more aware of the brand earlier this year at SDCC with their Star Wars themed Sith collection and where I was able to get my hands on one of their shirts when they hosted a massive giveaway. For NYCC the company took upped their floor presence by featuring a massive haunted mansion themed booth. The inside of the booth featured a DC theme with a photo-op and allowed fans to pick up their newest DC themed collection featuring one of four designs including Catwoman, Batman, Joker, and Harley Quinn. A DJ booth at the front helped hype the attending crowd and a surprise Sunday shirt giveaway brought people to surround their booth and celebrate a successful show.
Topps
https://www.topps.com/
Topps, acquired by Fanatics in 2022, is a collectible trading card company specializing in baseball, football, basketball, and hockey trading cards has also had a larger presence at various comic cons this year. At SDCC the booth was always surrounded by fans trying to get their exclusives and that fanaticism extended to NYCC where they released a 2025 Disney Mont Box. The new Disney set sent fans into a frenzy running to the booth in the morning trying to get wristbands in order to get their hands on this special box which featured 1 encased card and a 10 card pack. Along with base cards in the series included parallels, acetate cards, autographed cards, and a limited to only NYCC packs Genie card.
Fans were also able to sign-up in the morning to run through their booth where they were taught how to identify cards in a set, identify misprints, and gain a secret code to the vault. Once there fans were able to choose lock box which awarded them a Disney themed pin; 50 lucky fans even got a super rare Mickey Sorcerer’s Apprentice pin!
Kayou
https://www.kayouofficial.com/
Making their official stateside debut at NYCC was Kayou a Chinese collectibles company. Kayou creates high-end collectible cards but has also grown since their inception and offers figures, TCGs, plush, and other products. They also have a large variety of licensed properties including DC, Harry Potter, and Marvel. For NYCC they were showing off collections from My Little Pony, Naruto, and Tokidoki. I suspect they will be a much more household name in the near future.
CODA Curates – Spoke Art
https://www.codacurates.com/
https://spoke-art.com/
While the poster scene at NYCC has diminished over the years and there are less booths dedicated to the craft Spoke Art continues to have a presence at NYCC offering a range of posters from today’s top artists. NYCC 2025 saw a collection of pieces from Jason Raish, Liam Tooher, Neil Davies, Dakota Randall, Nimit Malavia, Lyndon Willoughby, Sarah Sumeray (This is Fun, Isn’t It), and Alex Gross. Eric Tan.
RockLove Jewelry
http://www.rocklove.com/
Another familiar face on the show floor was Rocklove Jewelry. Handmade in NY by creator and designer Allison Cimino RockLove uses the highest quality precious metals, genuine gemstones, antique relics, and fair trade organic materials to create beautiful jewelry. For NYCC their theme turned to the sewers of NYC with a Teenage Mutant Ninja Turtles collection which features rings, necklaces, and earrings. NYCC exclusives included a Sewer Lid necklace and earring, Ninjas in NY necklace and earring, and a weekend only Metro Card necklace. Another cool callout was a pizza box necklace with removable slice.
Also shown off from RockLove was their upcoming Naruto collection.
Swarvoski
https://www.swarovski.com/en-US/
Swavorski, the master crystal maker, was again on the show floor showing off their premier collection of statues, jewelry, and accessories. Along with awesome Batman, Superman, and Avengers pieces the brand had a collection of plenty of other licensed products including Star Wars, Minecraft, Minions, and Wicked, There was also an event exclusive crystal gem for fans and collectors.
DC
https://www.dc.com/
After a long hiatus, DC finally made their way back to the NYCC show Floor. Their set-up was the same as seen at SDCC with photo-ops, a merch store, and signings throughout the weekend. Though it was a bit tucked away in the back corner it was a good return to for a comic’s publisher at a comic con.
Vault Comics – Post Malone’s Big Rig
https://vaultcomics.com/
https://bigrigcomic.com/
Vault Comics are a privately owned comic book publisher of horror, fantasy, and science fiction comics and graphic novels. They publish original, creator-owned stories in with a focus on diversity and cross-media properties.
One of their big pushes at NYCC was their Post Malone Big Rig comic. A mix of Evil Dead meets Mad Max the story follows a secret sect of The Knights Templar, The Six Petals, who receive a fully loaded tractor trailer The Rig to help fight Demon Hoardes as they invade Earth.
Games Workshop – Warhammer 40,000
https://www.warhammer.com
Warhammer 40,000 is a tabletop miniature wargame. Set in the distant future where hostile aliens and supernatural creatures have attacked humans players choose an allegiance and battle against one another. Players collect, build, and paint sets which range from soldiers and war machined and take turns moving their warriors around a model battlefield. . The game also expands beyond miniatures with rulebooks and novels.
Joytoy
https://www.joytoy.com/
Right behind the Warhammer booth was Joytoy, a science fiction mecha model toy brand. Compromised of a team of illustrators, designers, 3D modelers, engineers Joytoy brings figures from creation to market in the fields of animation, film and television, and games. Mainly focused on Warhammer 40,000 kits the brand also has a line of TMNT figures as well as other original IPs.
Armorsaurs
https://disneynow.com/show/fcf4e433-6d41-411c-a5d3-14f02b167939
Armorsaurs is an upcoming Disney XD mecha-superhero television series. Based loosely on the Korean tokusatsu series, Armorsaurs sees a group of teens who are able to bond with armored mechanical dinosaurs to defend Earth from an alien invasion. Disney had a huge booth dedicated to showing of the new show along with their accompanying toy releases.
Walmart
https://www.walmart.com/
A brand not normally associated at all with comic con is one that made a big splash at New York Comic Con. Walmart had a lot going on throughout the four day show. Their booth featured livestreams with artists, limited signings with huge names in the comics industry including Tom King and Todd McFarlane, and a merch store featuring comics and other collectibles (some of which was signed) for sale. Another fun part of the experience was a set-up that featured three games attendees could play after each successful challenge attendees earned a metal coin which could be traded in for a special Walmart exclusive cover variant. Comics included a choice between Supergirl: Woman of Tomorrow, G.I. Joe, Transformers, Marvel Zombies.
