That's a massive shame about "3d" ! If 4k continues to be pushed like this (at the expense of 3d), then it will be time to quit collecting altogether and just stick with the cinema !? How bright and colourful can they go with each new next gen upgrade (dvd more colour and better stable picture, blu ray 6×resolution more colour sharper brighter, 4k uhd (sounds like milk to me) 4×normal blu ray resolution, even brighter more colurful !? Its like the magic roundabout. The real truth is, Hollywood etc don't understand what 3d is about or should be; depth, 3d stand out of screen special effect and so on. It was sad watching such a wasted attempt at bringing us a logical positive step forward in a "NEW" viewing experience ! Not just a "hype" in resolution !? Roll on 3d 32k suhd disc shape format and steelbooks of the future ! Nah forget it, i now want "VR" uploaded to my "eye-phone", anywhere, anytime, anyfilm ! Ps. I actually heard 4k being sold over 3d as "the picture quality is so high, it's like 3d anyway" ???? Oh dear. Pps. I love 4k, AND 3d by the way !