It gives you time to arrange your orders and choose what you want. Or keep any eye on stock and maybe cancel until a month after when you have less on order. Most of us will have a list of the next 2 to 3 months of orders. My December orders are already locked up and my budget is full. Why would I want to add more pre orders that come out in a week or 2? It’s always been like this with pre orders and the last month or 2 zavvi have changed that with a large number of releases.
they’ve already randomly charged for crouching tiger without giving anyone a set date. Why would you want to encourage that too