And that isn't accounting for shipping. Which gift wrapping will double. And when I ordered gift wrapping for my Hunger games to go from Italy to UK it still came in a card sleeve anyway... Luckily undamaged. Quite honestly the cost of importing from America to UK when you factor in shipping honestly isn't worth the added wait and stress of the increased odds of it being damaged.
Yes, that's without shipping, because everyone ships to a different place, they should account for it themselves.
Gift wrapping is just $4, but with shipping of $8, and VAT being added by Amazon, it does all run up to the same £30 at this price right now, which sucks for UK residents. But one could use a freight forwarder, send there for free, accumulate a few kgs of releases, and receive them for the price of one shipment, with severely marked down prices (basically what you write, is how they'll fill out the customs form, it can be $1.99 bargain bin discs).