Gamestop launches Facebook store as social gaming set to soar

digitalbabe

Premium Supporter
Apr 12, 2009
42,351
USA
Per Tech Blog at Dallas News:

gamestopfacebook.jpg


Anyway, GameStop yesterday launched its Facebook store. Here's the official pitch:

GameStop's Facebook store utilizes more rich media, like product videos, reviews and ratings, store finders, product carousels, likes and shares, than any store ever launched in Facebook. The GameStop store shows the beginning trend of truly customizable experiences and best of breed technologies embedded directly in Facebook. The showcase store is set to usher in a new era of Facebook store development by top retailers which utilize the most cutting edge technologies available, enabling social shopping experiences to support the rapid growth of Facebook commerce.
But why, you may ask, does GameStop want to put a store on Facebook?

Well, all those FarmVille fanatics? GameStop wants a piece of that action.

Dallas-based research group Parks Associates put out a report yesterday highlighting the big, big bucks going into social gaming. Parks estimated that revenue from social gaming will grow from about $1 billion in 2010 to about $5 billion in 2015.