Totally agree ! The real problem with 3d is not the tech, it's the studios ! Not many film makers actually understand 3d ! When they started selling 3d films without the eye popping special effects, they tried to re sell 3d as being "only" an increase in depth perception ? Then people asked what's the point in 3d ? Increase the resolution to compensate for loss of flimsy 3d film making and "hey presto", problem solved. Saturation of the 3d uptake never happened due to the above, lets try 4k (been in the pipeline as a backup/coverup for ages), and up the price aswell, saying its the Bee's Nee's !? The future (again) of film. Trouble is, most steelbook buyers want more, better art, more added value (double lenti's etc), and so on; dropping 3d means nothing to most consumers, but ninja's who want the best, demand the best ! 4k, 3d, double lenti, great artwork, limited "special" editions and anything else that inspires them, they want ! Drop 3d, give them 4k instead and maybe no one will notice ? Try dropping double lenti's and steelbooks or even blu rays full stop ! What we really need is that level of 3d that was shown with the demo clips ! Real 3d ! Am abit disappointed with 3d, watching the quality of 3d on new releases drop away from our expectations of the dimension ! Steelbooks, increasingly blufans add great value to their product, as i believe 3d does !