Seeing Paulo's reply late, but it's pretty hard to confuse a vinyl with a Steelbook, even in an ad.... And as the person who initially saw it said, looks like a 35th anniversary disc being repackaged (but it could be new).
I'm surprised that this doesn't come with the 4K disc since the 4K release is right around the corner. I love my Mikey Myers, though, so I'll bite depending on the finish. If it's just flat and matte, I'll pass. Would've been nice if it came with new artwork, too. I already own this artwork on the Digibook.