There's also a sticker saying you get a €10 voucher credited on your FNAC card for the purchase of this item, that's a nice incentive. The steelbook looks good, debossed title, sticker and all...
Still, much like Transformers 4 (one of three variants available is a FNAC exclusive), that didn't make me want to buy it.
I'm trying to stick to my New Year's resolution not to buy films simply because they're in a steelbook, sometimes I couldn't resist in 2014

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Last year, just because of my addiction to steelbooks, I bought:
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Cowboys & Aliens - €23,29 (HDN GB / HMV exclusive - a small batch was available, I jumped on the offer, even though I'm not a big fan, this film could/should have been awesome but it wasn't).
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The Lone Ranger - €19,34 (Zavvi - returned in stock, price dropped and Wreck announced only 60 or so were available, it sold out for good the next day (€10 cheaper than the FNAC exclusive)... it's not the turd all critics make it out to be, but it's not as fun as Pirates of the Caribbean).
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The Amazing Spiderman 2 - €14,99 (FNAC exclusive - I used a €10 voucher, got a €5 voucher for the purchase, I had to the first one in steelbook so I caved in, even though it's nowhere near Sam Raimi's Spiderman 1 & 2).
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The Hangover Part III - €13.75 (amazon.de - big price drop, and I wanted to complete the set even though I'm not sure I laughed once throughout the film).
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Thor: The Dark World - €28 (Zavvi exclusive - I didn't want to leave a gap in my Marvel collection, even though to me it is Marvel's worst film since they started building their Universe in 2008, imo).
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Ender's Game - €25 (HDN GB / HMV exclusive - awesome glossy Mondo art: I needed this, even though the steelbook has had more thought put into it than the film).
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In Time - €9,78 (amazon.fr - lightening deal, and much like Cowboys & Aliens it had the potential to be so much more than that).
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Avatar - €30 (FNAC - it had a lenticular card, so I couldn't resist, even though Avatar is one of the most overrated films in recent history, imo (that story... is so bad and childish and without nuance/personality)).
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Transcendance - €19,99 (FNAC - used a €10 voucher, and the steelbook is awesome and there's a pretty good lenticular card ; I haven't seen the film and I'm not really in a rush).
These are my 9 shame-purchases for the year 2014, and I intend to have none in 2015 so that means saying "no" to that Hercules steelbook

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