My priority is always the film itself but also looking on the artwork. Don't like when the outer design is really nice with silver inside of emptiness. So I'm always a fan of inside art.
There are times when a nice steelbook release will make me buy the film even without wanting it so much but that doesn't happen very often.
Of course looking at my budget first but when there is a nice steelbook and I have no money I'm doing everything to get it.
Not to mention that it's cool as hell when someone comes over to watch a flik and you bust out your STEELBOOK with original art and they're like "WHOA DUDE, where did you get that & how can I get one"?
And then you're like, "I could tell you....but I'd have to kill you"