I'm kind of laughing about you guys saying Best Buy is the better option over Amazon. In my experience, which is to say every time except once, Best Buy sends their steels in a flimsy useless bag whose only possible advantage is ensuring the purchaser (us) gets damaged product. Only once has Amazon sent something to me in what I considered 'less than worthy' of my hard earned dollar. Maybe it's a regional thing, but if Best Buy gets it, I'll be walking thru their doors to get my pick of the litter. I think they only allow 2 per person when it comes to steels.
Also, the Zavvi version of this is currently 88 buckaroonies over at ebay with 3 hours of bidding to go. I've seen it go for much more than that, tho.