To be fair to Zavvi, %90+ of buyers just don't understand the process of ordering the product from the makers (not Zavvi). The amount of comments made with buyers clearly shows a lack of understanding. If a "print" run of 2,000 is quoted, that is the initial commitment made between the supplier (Zavvi) and the maker (?). Then its down to pre-orders to secure the entire print run or not; trouble is, its only speculation at this point. So if only 1,000 pre-order, the company who "has" to commit and "pay" for the stock in question, makes a reduced quoter called a "batch", in this case, 1,000. Then to complicate things, buyers cancel (see this alot from fellow ninjas) and leave Zavvi with stock unpaid for and worse still, a warehouse full of unwanted stock. At this stage, a follow-on order for another "batch" is either made or declined according to sales demographics. To actually cancel or sell out of a product and then re-order more later on (zavvi monitoring comments/reactions) is not as simple as many think; time slots inbetween other orders, recalibration of equipment etc and so on. I could go on, but wont; Zavvi have hinted at this many times when they say they are trying to source more stock from suppliers ! Mass cancellations from buyers just securing a copy( or 2), and then changing their mind closer the release date does not help, followed by in hand pictures of the finished steelbook sending the same people and then some into "wish i had kept my order or ordered one in the first place" frame of mind !? Zavvi have done well with this release, actually securing more on your behalf and allowing people a chance (again) of owning a copy. Remember this about your orders, you don't pay for your steelbook in the beginning and can change your mind, the supplier can't ! And limits their potential loss by ordering in "batch's" ! Ps its a lovely steelbook by the way., especially when i drop a 3d & 4k disc in it.
