If they use the lines from the TV they same way they were used for the Canadian release of Requiem For A Dream, then this might actually turn out nice.
Kind of reminds me of the Close Encounters Of The Third Kind Steelbook. Another classic film that got a cheap Steelbook treatment. Only two colours being used, blue and a darker blue!!
Zoomed in face yet again on a steelbook, for this movie it makes no sense, come on now, be more creative. They had a range of posters to choose from as well, posters would have beat this effort.